Ideye |
The Midlands club say they expect to be able to name Irvine's successor by the weekend.
West Brom travel to West Ham on New Year's Day with Rob Kelly, assisted by fellow assistant head coach Keith Downing, in caretaker charge.
Albion's technical director, Terry Burton, said:
"We appointed Alan in the summer convinced that we had taken on one of the foremost coaches in the UK and nothing that has happened since then has altered our view.
"But sadly that simply has not translated into results and they remain the ultimate currency of Alan's position. Securing a sixth season in the Premier League is the over-riding target and sometimes unpleasant decisions have to be taken to serve that imperative.
"Alan has impressed everyone with his manner, dedication and diligence but he knows that results have simply not been good enough."
It could be recalled Nigeria striker Brown Ideye was signed as the club record signing and has failed to live up to expectations since his arrival.
The 56-year-old Scot was appointed boss in June following the exit of Pepe Mel and was on a 12-month rolling contract.
Albion are 16th in the Premier League, a point above the relegation zone following Sunday's 2-0 defeat at Stoke, their seventh loss in nine games.
Irvine, who won just four of his 19 league games in charge, has been placed on gardening leave.
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