for the first time since 2008. The Nigerian striker side-footed the Baggies ahead after 20 minutes before a 25-yard shot from James Morrison made it 2-0.
Ideye headed the third goal from eight yards early in the second half. West Ham substitute Morgan Amalfitano was sent off for pushing Chris Brunt in the face before Saido Berahino drove in the final goal at the near post.
West Brom are still fighting against relegation in the Premier League but manager Tony Pulis - who has lost just one in his first eight games in charge - had made it clear he also wants a sustained cup run.
And the performance of his side reflected that as they moved to within two wins of giving Pulis the chance to make amends for the defeat he suffered as Stoke manager against Manchester City in the 2011 FA Cup final.
The Baggies dominated throughout against a West Ham side who, according to manager Sam Allardyce, were also intent on trying to win the trophy with no fears of their own about league safety.
Before this season, Allardyce had not enjoyed an FA Cup win in his three seasons in charge of the Hammers but after a run of just one defeat in nine games they were unable to replicate their recent form. West Ham were missing injured striker Andy Carroll, whose season has been ended by a knee injury, and they were never able to wrest the initiative back once West Brom took an early lead.
£10m man Brown Ideye scored twice in his first 17 appearances for West Brom but in his last three games has found the net against Burnley, Swansea and West Ham, twice.
Ideye, who initially struggled following his arrival from Dynamo Kiev for a reported £10m last summer, has now scored four goals in his last three games to take his tally for the season to five.
West Brom manager Tony Pulis told BT Sport: "We mustn't get carried away. It was a good performance, we're very pleased, but there's still a long way to go in the league and obviously we need a little but of luck in the next draw. Things went our way and I'm really pleased for the players and, scoring four goals, all the punters who came to watch.
"Ideye has done absolutely fantastic. There was a weight on his shoulders and scoring goals takes that weight off your shoulders and he's blossomed and looks a good player."
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